The World’s
Most Famous Hand Model
David Beckham has one of the world’s most beautiful and recognizable faces. But he also has instantly recognizable hands. So we put Stella Artois in those iconic hands and created a celebrity launch campaign where the product was the star.
Client
Stella Artois
Year
March 2024
Chief Creative Officers:
Ricardo Casal, Juan Javier Pena
Creative Directors:
Jeff Schermer & Jose Ramirez
Copywriters:
Caroline Webster, Zane Miller
Art Directors:
Scarlett Maestre, Tanner Shae
Design:
Guido Fusetti, Daniel Pastor