That Look
From Popeyes
In January 2020, Beyonce released a fashion collection with Adidas. It sold out instantly. But not before fans noticed that the items looked nearly identical to the employee uniforms at Popeyes, which is widely known as her favorite fried chicken restaurant.
That’s when we jumped in, and gave fans who missed out on Beyonce’s collection a chance to purchase the clothes that inspired it: our actual employee uniforms.
Client
Popeyes
Year
January 2020
Executive Creative Directors:
Ricardo Casal, Juan Javier Pena
Creative Directors:
Jeff Hodgson & Eli Ferrer
Senior Copywriter:
Jeff Schermer
Senior Art Director:
Jose Ramirez
Data:
Christian Pierre, Sam Lemoine