Swishy Chug

One day, Ellen Degeneres and Adele decided to prank Jamba Juice. The highlight of the prank was when Ellen instructed Adele to say there was something similar to Jamba Juice in Britain called “Swishy Chug.” Knowing viewers of the prank would most likely take to the Internet in order to investigate Swishy Chug, our idea was to create a fake brand around it, and use it as a means of driving both positive sentiment and sales for Jamba Juice