Memes
To Dreams
Ten years ago, Dieunerst Collin became known to the internet as the Popeyes Kid. But his journey didn't stop there. He went from an accidental internet icon to a champion football player. Dieunerst didn't want the world to forget who we was and who he's become. So he rallied the internet to get Popeyes' attention. And since Dieunerst Collin has represented Popeyes for over a decade, Popeyes decided to represent him, officially.
Client
Popeyes
Year
January 2023
Chief Creative Officers:
Ricardo Casal, Juan Javier Pena
Creative Directors:
Jeff Schermer & Jose Ramirez
Senior Copywriter:
Ryan Morejon
Copywriter:
Daphne Lefran
Art Director:
Alec Plourde