Consider This

For years, record labels have used advertising to promote their artists and help them win Grammys in the form of “For Your Consideration” campaigns. And because two nominated artists promoted our brand in their songs, we decided to promote their songs in our billboards. We featured the two lyrics from the artists in ads and placed them right next to the Grammy venue. One billboard promoted “Family Ties”, another promoted “Bath Salts”, while a third made it clear that “40% of this year’s best rap songs mention Popeyes”.